Alongside logo design, brand names are one of the most vital parts of a brand identity. The conventional wisdom is that choosing the right one takes a lot of thought, but the stories behind some of the world's biggest brand names sometimes reveal apparently haphazard choices, as this Twitter thread demonstrates.
The mobile operating system Android has a suitable futuristic, techy-sounding name, but it turns out its story is more personal. Android was apparently its founder's nickname. Other random name choices mentioned in the feed below include a company name inspired by events outside of the business's control (for more stories see the best branding books and our own piece on how the world biggest brands got their names.
