Could 2026 be the year that Amazon’s AI-powered assistant really comes into its own? While Alexa+ is still technically in its early-access phase, it’s now available in millions of Echo smart speakers and displays, and Amazon recently updated both its smartphone app and launched Alexa.com last week, which allows users to access the company’s AI assistant through a web browser.
Since the launch of Alexa+, engagement with the assistant has jumped by scores over the older Alexa, with customers using it two to three times more frequently. In particular, Alexa+ users are interacting with smart home devices — such as creating routines or even just turning their lights on and off — more than 50% more than before.
