Have all your friends bought the same ‘must-have’ neck cream or an identical dress? The odds are that you’ve been ‘influenced’. There’s a growing crop of 40+ Influencers – people who’ve built a reputation online for their expertise – who are shaping our purchase habits, many partnering with brands that pay them to promote products on social media.
Often supported by photo-snapping friends and family, they create posts that cut through where conventional advertising might not. According to Statista, 25% of UK consumers say influencers have impacted their purchase decisions.
