AI is fundamentally transforming industries worldwide, but merely adopting AI is no guarantee of success. Just as the web became universally accessible in the 1990s, eroding competitive advantages based solely on technology, AI has similarly become ubiquitous today.
Strategic management theory consistently underscores knowledge as central to competitive success, driven predominantly by Information and Communication Technologies (ICT). Now, AI, particularly large language models (LLMs), is dramatically accelerating technological disruption. AI's entry is transforming technology itself into a direct synonym for knowledge.
