“I almost think of it as audio archaeology”: Universal Audio CEO Bill Putnam Jr on the brand’s decades-long quest to capture the spirit of classic studio gear in software

Putnam.

Bill Putnam Jr has a curious relationship to history. As CEO and co-founder of a reborn Universal Audio, he’s managed to preserve and expand a music technology brand whose legacy stretches back to the dawn of modern recording. 

At the same time, he lives and breathes innovation – spending over two decades at the cutting edge of studio hardware and software. “I’ve always felt a tremendous responsibility to do things right,” he concedes. “To honour the past, but to push it into the future.”