The market for electric cars in America isn't growing as quickly as Hyundai, or indeed most car companies, anticipated just a few years ago. Thank softer-than-expected consumer demand and the destruction of pro-EV policies for that. But the South Korean automaker's CEO thinks he has found another potentially huge and growing customer base for all of those EVs it can build: robotaxi companies.
As the EV tax credit and fuel-economy regulations fell away over the last year and change, automakers from Ford to Honda scaled back their EV ambitious and took enormous write downs. While rivals "decided to write down their assets, we decided to make the most out of our assets," Hyundai Motor Company CEO José Muñoz told reporters in San Jose on Thursday.