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Motor1
Motor1
Business
Adrian Padeanu

Hyundai Wants To XRT All The Things With Rugged Model Offensive

  • Hyundai plans to expand its XRT and XRT Pro lineup, with Australia expected to play a key role.
  • XRT focuses on rugged styling, while XRT Pro adds genuine off-road hardware and capability.
  • Concepts like the Crater and Boulder hint at more serious Hyundai off-roaders beyond its growing range of unibody SUVs.

Hyundai doesn't seem content to sprinkle a few rugged-looking SUVs across its lineup. It wants XRT to become a proper sub-brand, with more models getting the tough-guy treatment and some of them graduating to the more serious XRT Pro specification. That's hardly a surprise. SUVs with chunky styling, all-terrain tires and an apparent desire to spend their weekends somewhere without paved roads are having a moment.

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