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Fortune
Fortune
Lionel Lim

Hyundai’s new Singapore plant makes its cars on the third floor—the same storey as its Michelin chef-run Korean restaurant

(Credit: Courtesy of Hyundai)

Getting to Hyundai’s seven-storey facility in Singapore's Jurong industrial district can take up to an hour and a half, a long time in a dense city. But a customer that makes the drive will be greeted by an unusual sight for a car factory: A high-end Korean restaurant.

“Na Oh,” or “moving from inside out” in Korean, is Hyundai embracing its Korean heritage. Corey Lee, a San Francisco, Calif.-based three-star Michelin chef, consults on the restaurant’s menu, which changes every season. There’s also a vertical farm where visitors can plant a variety of seeds, the produce from which are used to supply the restaurant. 

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