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Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Hyundai Motor Atlas Hyundai Boston Dynamics Campaign Football Hyundai Motor Company World Cup Fifa World Cup 2026 Hyundai Motor Group

New five-part social film series follows Atlas' journey to learn football (soccer) through human emotion and creativity
Campaign brings Hyundai Motor's "Next Starts Now" FIFA World Cup 2026™ platform to life through human-centered robotics and storytelling
Atlas performs the advanced "Ghost Rabona", demonstrating Boston Dynamics' Physical AI capabilities through real robotic motion

SEOUL, South Korea, May 29, 2026 /PRNewswire/ -- Hyundai Motor Company today announced the launch of "School of Football", a new global campaign featuring Boston Dynamics' humanoid robot Atlas^®. Created as part of Hyundai Motor's "Next Starts Now" FIFA World Cup 2026™ platform, the campaign uses football (soccer) as a universal language to explore the future of human-centered robotics through expression, emotion and sport.

Hyundai Motor Launches “School of Football” Campaign Featuring Boston Dynamics’ Atlas Ahead of FIFA World Cup 2026™

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