The Santa Cruz might not have been a strong seller for Hyundai, but that doesn’t mean the company is giving up on trucks entirely. Hyundai has already confirmed something bigger and brawnier than the Santa Cruz: a proper body-on-frame pickup truck.
Hyundai previewed this new model with the Boulder concept, a rugged SUV expected to share its architecture with the pickup. It has the appearance of a proper off-road vehicle, and it’s easy to imagine a pickup variant with a tall ride height, short overhangs, and proper hardware.
