Hyundai has found an interesting way to promote the Ioniq 5's Vehicle-to-Load (V2L) technology: powering a reindeer farm in Norway's Arctic region.
Located in the remote and freezing wilderness outside of Tromsø, deep inside Norway's Arctic Circle, the reindeer farm was powered for three days—but not continuously—by the Ioniq 5, which also supplied energy to an off-grid cabin for a cozy dinner.