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Motor1
Motor1
Business
Brian Potter

Hyundai CEO: Chinese Cars Could Crush US Market Without Guardrails

  • Hyundai CEO Jose Munoz warned Chinese automakers could erode US margins unless tariffs and market-access rules remain.
  • Chinese vehicles run 30 to 40 percent cheaper than competing models in Italy, Spain, and France despite EU tariffs.
  • Chinese-branded cars made up more than 9 percent of EU sales in the first half of the year.

Jose Munoz has watched this movie before. Hyundai's CEO spent roughly a decade running Nissan's China operations, and on Thursday in San Jose, California, he told Reuters what that experience taught him about Washington's next big automotive problem.

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