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The first London outpost of trendy LA hotel brand HYDE finally opened its doors in September.
A description which might bring to mind swaying palm trees, minimalist décor and thoughts of poke bowls, but no. HYDE London City is a different beast to its edgier American counterparts, combining history with boho flair to create something that feels rather unique. And it’s already becoming a hotspot for those in the know. Here’s what to expect.