South Korean entertainment powerhouse HYBE is facing renewed criticism in early January 2026 over allegations that it siphoned roughly $83 million (approximately £62 million) in revenue linked to BTS to settle debt tied to the 2021 acquisition of Ithaca Holdings, previously led by music executive Scooter Braun. The controversy has surged online as fans prepare for BTS's next activities and demand transparency about how the group's earnings are used.
Critics argue the move raises ethical concerns over resource allocation, suggesting that money generated largely through BTS's tours, sales and global brand partnerships may have been directed toward covering third-party financial obligations rather than reinvested into core K-pop operations. The resurfacing of these claims comes amid heightened anticipation of BTS's full group comeback after members' military service, adding fuel to public debate.
