We are gathered here today to mourn the life of the butter yellow trend, which was tragically cut short. The hue had a vibrant, sunny personality and was beloved by many. It shot to stardom in late 2023, with the rise of food-inspired hues, eventually becoming a celebrated pillar of the fashion community. The vivacious colorway is survived by her sister, turmeric yellow.
Though older in years, turmeric inherited the same joyful disposition that runs within the color family. Rich and unapologetically bold, the hue boasts a similar aesthetic, but with a retro, 1970s flare. Though butter yellow dominated the 2024 trend space, this year's runways have played host a darker, moodier iteration.
