Consumers have seen the price of hundreds of popular grocery items rise by more than 20% over the last two years alongside a drop in supermarket discounts and budget ranges, a study has found.
Which? found that the price of 265 groceries soared by more than a fifth at the same time as the availability of supermarket discounts and budget ranges – upon which consumers are increasingly relying – fell.
The watchdog analysed the prices of more than 21,000 groceries over two years, comparing their average prices at eight major supermarkets between the start of December 2021 and the end of February 2022 with the same period two years previously. Items included Kellogg’s Crunchy Nut Corn Flakes Cereal 500g, which increased by 21.4% at Tesco, Asda’s 250g Own Label Closed Cup Mushrooms, up 21.4%, and Cathedral City Extra Mature Cheddar 350g, which rose by 21.1% at Ocado.
