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The Economic Times
The Economic Times
Business

Human touch in AI era & 'original' Indian piece in reels & movie puzzle

AI content is increasingly becoming part of our daily lives, ranging from social media photo posts to micro-dramas or even hours-long web series on epics. However, India's Minister of Tourism & Culture, Gajendra Singh Shekhawat, has another view of the future, where he prioritises the need for authentic content that has a human connection.

The world will start moving towards content with little AI involvement in the next two to three years, Shekhawat said at the FICCI FRAMES 2026 event. The minister, addressing industry leaders and stakeholders, said the world will move towards content with fewer filters and human-only content.

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