The off-field team at Hull City are bidding to build on the club’s on-pitch success, signing up a specialist local company to drive digital sales and profile.
The club says the partnership with performance marketing business 43 Clicks North will aim to further increase revenue from memberships, merchandise and matchday ticket sales. It follows January’s takeover by Acun Ilicali, the Turkish media and entertainment entrepreneur.
Sales of memberships have climbed to 12,500 from 8,500 last season and the average attendance for the first three home games at the MKM Stadium is more than 17,000 compared with 12,000 in the final year of the Allam regime, as the impact of the transformation bears fruit. Merchandise sales have also rocketed, buoyed by with fans clamouring to buy replica kit.
