Successful ventures can sometimes start with an own experience that shifts how someone watches a daily product. For Hugh Jackman, a journey to Ethiopia introduced him to coffee farmer Dukale and motivated a concept that linked coffee with assisting for farming communities.
After his trip to Ethiopia for a documentary regarding development ventures in 2009, Jackman was motivated by his meeting with Dukale. After two years, he brought Laughing Man Coffee with the mission of assisting to enhance the situations of coffee farmers.
