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International Business Times
International Business Times
Business
Luke Funk

Hugh Hefner's Son Is Trying To Buy Playboy Brand, Announces Big Plans

Hugh Hefner Playboy Cooper Hefner
Hugh Hefner (L) and Cooper Hefner attend the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California. (Credit: Photo by Christopher Polk/Getty Images for Playboy)

The youngest son of Hugh Hefner is trying to buy his late father's Playboy company back.

Cooper Hefner Cooper Hefner and his investment group is offering $100 million bid for Playboy Enterprises from PLBY Group, according to multiple reports.

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