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Benzinga
Benzinga
Business
Bibhu Pattnaik

Huge Jump In NBA Crypto Sponsorships, From $2M To $130M: Report

Cryptocurrency sponsorship spending for the National Basketball Association (NBA) has seen a significant spike over the previous season. 

According to data from IEG consultancy and its Sponsorship Intelligence Database, the NBA has seen an increase in crypto company sponsorship from $1.75 million in the 2020-21 season to $130 million this season.

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