Miss England models will take to the catwalk "bare-faced" to promote their natural looks in what will be Britain's first ever make-up free beauty pageant.
The Miss London and South East 2023, one of the opening rounds of the Miss England pageant competition, will feature contestants competing completely make-up free from next month. The change will mark the first time in the competition's 95 year history that women will appear without any make-up on.
It follows on from the success of similar rounds in previous years where beauty queens were asked to submit pictures without filters, cosmetics or editing. Organisers say the concept behind the change is hoping to empower women, boost confidence and promote a more realistic body image as it focuses on natural looks.
