Birmingham City won plenty of headlines for their Peaky Blinders PR gimmick this weekend.
The Blues adopted the moniker of Small Heath Alliance for Saturday's Championship clash at home to Huddersfield Town in a nod to the hugely popular BBC drama.
Unfortunately, the result didn't go their way as Huddersfield sealed a 2-0 win - and the West Yorkshire side even had a cheeky dig at their hosts following the game.
A message on Huddersfield's official Twitter account said: “Three points coming home, by order of Huddersfield Town.
“Comfortable win on the road against The Leaky Blinders makes it 1️7 games unbeaten in all competitions for the Terriers!”
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Many fans were quick to praise the tongue-in-cheek jibe.
One wrote: "Announce wage rise for Huddersfield admin immediately."
Another said: "Well played @htafc admin... Well played."
The Blues decided to make the one-off change to their name in celebration of its connection to the BBC series, which is set in the Small Heath area of the city. The sixth and final season of the show airs on BBC One on Sunday, February 27 at 9pm.
Birmingham City FC was founded back in 1875 as Small Health Alliance, before the club name was later changed.
The club posted a message earlier this week, saying: "We're going back to Small Heath. The Club will be embracing its history ahead of the final series launch of @ThePeakyBlinder on Sunday 27 February."
A club statement added: "As well as a switchover on our social media channels and a retro feel to our pre-match content, game-going fans will be able to get their hands on a specially curated Small Heath Alliance matchday programme, ticket office staff and the reception team will be adorned in flat caps, and the BBC has produced a number of Small Heath Alliance scarves that will be laid out on seats in areas of the ground.
Huddersfield's win was achieved thanks to first half strikes from Levi Colwill and Lewis O'Brien.
Colwill, on loan from Chelsea, struck his second goal for Town and enhanced his reputation. It was reported this week that Leicester City are eyeing him up.
O'Brien, another played linked with a Premier League move, doubled the lead to move Huddersfield up to third - just two points shy of second-placed Bournemouth.
Boss Carlos Corberan said: "We have a strong mentality - it's impossible to compete in the Championship if not.
"It's not easy to achieve 100 per cent commitment every time you're on the pitch, but the players are taking a lot of responsibility and putting in a lot of desire to compete.
"If you add that to good skills it helps us compete in the level we are competing. My work is to try to coordinate and organise them.
"When you have the will and desire, but it is not organised, the efficiency and desire is less."
