HubSpot, one of the best CRM software providers, has augmented its customer relationship management system with a suite of artificial intelligence tools called Breeze. The company embedded Breeze across the entire HubSpot platform, showcasing how the new features, currently in Beta, could up productivity and efficiency during its Inbound conference and Fall 2024 Spotlight event.
Since, according to HubSpot's research, 90% of executives are incorporating AI into their systems, there's a lot of opportunity for Breeze and its tools to effect change. Breeze is designed specifically to expand the abilities of marketing, sales, and customer service teams with AI, despite apprehension among some in those spaces who see AI as more of a disruption than an enhancement. To bridge that enthusiasm gap, HubSpot is pitching Breeze as the easy, fast AI solution that doesn't require overhauling existing work but rather integrates with customer data to supply practical answers.
