HubSpot is cutting nearly 660 jobs, or about 7% of its workforce, as it reorganises around a strategy focused on delivering customer outcomes with artificial intelligence. CEO Yamini Rangan said the workforce reduction was not driven by AI-related efficiencies.
Rangan said HubSpot had shifted from building software that helps customers grow to delivering outcomes for customers with AI. The change is affecting the company's products, pricing, and approach to serving customers. The restructuring is intended to create a flatter organisation with fewer management layers, and teams organised around customer outcomes rather than individual Hubs and features.
