HSBC is to launch its first UK “wealth centre” in London’s upmarket Mayfair district, offering more personalised banking services and exclusive events such as wine tastings as part of a drive to win more rich customers.
The lender will take up two floors of the 16-storey Smithson Tower at 25 St James’s Street – close to the Ritz Hotel and Fortnum & Mason department store – as part of a wider revamp of HSBC’s premier-tier bank service. Aimed at the sought-after “mass affluent” market, premier is a tier below private-banking clients and targets customers with £100,000 to £2m in income, assets or deposits.
