You’ve been planning their special day for weeks. You’ve sourced personalised gifts and stocked up on their favourite snacks. The birthday cake (baked according to their very specific dietary requirements) is resplendent with candles. Even the decorations are illustrated with tiny artistic renditions of their face. But then the day arrives, and the only thanks you get is a few cursory barks and a bit of tail-wagging, before they inevitably become more interested in the cardboard packaging that had encased those carefully selected gifts.
Was it worth it? Does your beloved furry friend even really know what’s going on? Who knows, but there’s a very high chance that you’ll do the same thing next year.
