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Al Jazeera

Technology

Joanna Insco

How Zohran Mamdani reached a multilingual, multicultural New York online

Zohran Mamdani Shahana Hanif Al Jazeera Andrew Cuomo Donald Trump Eric Adams New York

A poster for mayoral candidate Zohran Mamdani hangs on a storefront in Jackson Heights, Queens, New York City [Joanna Insco/ Al Jazeera]

New York City, the US: Swinging around a tree mimicking the signature open-arm lean of Bollywood star Shah Rukh Khan, Zohran Mamdani asks, “Hey! Have you ever voted before?” An enthusiastic group of Hindi/Urdu-speaking New Yorkers respond: “Yes!”

In the June 4 video posted on X, the 33-year-old Democratic Socialist member of the New York State Assembly then explains ranked choice voting using mango lassi, a yoghurt-based drink from the Punjab region of India, amid clips from popular Bollywood films and scores.

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