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The Guardian - US
The Guardian - US
Sport
Alexander Abnos

How Zohran Mamdani and other US mayors use the World Cup to communicate

Zohran Mamdani in a suit sits holding a soccer ball, surrounded by a diverse crowd of smiling people
Zohran Mamdani used a citywide soccer tournament as a campaign event in his run for mayor. Photograph: Katie Godowski/MediaPunch/Shutterstock

From the moment he entered office, New York City Zohran Mamdani hasn’t hesitated to make his love of soccer clear. The former New York state assembly member hosted a watch party for the Africa Cup of Nations final soon after moving in to City Hall, littered speeches with references to soccer stars past and present, and remained a fixture at a Brooklyn pub to watch his beloved Arsenal on their way to a Premier League title.

The World Cup, though, is a different level. And as such, Mamdani has stood out over the last month-plus for being one of several municipal politicians in US host cities using the tournament – and soccer in general – as a way to connect with constituents, advance political goals, or in some cases, change the perception of their city among the public at large.

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