The cost-of-living crisis continues. The UK rate of inflation is up yet again, and expected to rise further. And as energy, transport, fuel and groceries all get more expensive, there are fears that over 4 million British households are experiencing financial difficulties.
A recent survey suggests, perhaps unsurprisingly, that low prices will become increasingly important to consumers in the coming month. Some will still take perceptions of good value and customer service into account, but for the majority, price will be the key factor when it comes to deciding where to shop and what to buy.
