If you’re not already familiar with the logo, you’ll soon start to see it everywhere: A “Y” made of two cattle brands rocking, the signature of the protagonist Dutton family ranch on Paramount hit series Yellowstone.
You’ll spot that distinctive “Y” on hoodies and car decals, tote bags and phone cases. At the annual motorcycle rally in Sturgis last year, shops and stands lining biker-filled streets were selling Yellowstone swag alongside shelves laden with pro-Trump merchandise.
