- Yahoo CEO Jim Lanzone is leading a multi-phase turnaround of the iconic internet brand, beginning with a ground-up transformation of the company and its products. By rebuilding a team and reconnecting Yahoo to its core mission, Lanzone aims to revitalize the brand for a new generation, including a surprisingly large Gen Z audience.
When Jim Lanzone took the helm at Yahoo in 2021, he saw more than just a legacy internet brand battered by years of corporate missteps—he saw an opportunity. A serial turnaround specialist with stints at Ask Jeeves, CBS Interactive, and Tinder under his belt, Lanzone viewed Yahoo as the “white whale of turnarounds,” a company with deep roots, loyal users, and a product engine needing a serious overhaul.
