The business model for Wyndham Hotels & Resorts purposefully embraces sprawl. The hotel franchising company has about 8,400 hotels across six continents, comprising a portfolio of 25 brands, including Days Inn, La Quinta, and Ramada.
But the $450 million that Wyndham has spent on technology since 2018 favors standardization and fewer vendors. “We realized years ago that it was better for our franchisees if we created an overall technology bundle,” says Scott Strickland, Wyndham’s chief commercial officer. “We have buying power because we represent thousands of hotels that allow us to get things at a lower price.”
