As with any creative profession, the worst thing about being a videographer is the busywork.
Having to jump between multiple tools for copy editing and post-production makes the process of tweaking audio and removing noise from recordings inconvenient. Quite often, it requires an intricate series of steps to make even a minor change to a video's visuals.
Perhaps for some people, this painstaking work is satisfying. For most, however, it's simply a means to an end, and becomes an obstacle standing between them and achieving their creative vision.
For the past several years, Wondershare sought to change that with its leading video editing platform, Filmora. To close the gap between concept and creation, each update has introduced a plethora of new features and adjustments geared towards improving both productivity and efficiency. Filmora 12 is no exception to this.
To start, it carries over several AI-driven features from previous releases:
- Automatic video resizing (Auto Reframe)
- Intelligent background removal and focus (AI Portrait)
- Single-click video creation (Instant Mode)
But it also takes things a great deal further, as well.
Smarter Script Writing Through ChatGPT
The ChatGPT integration arguably represents the most noteworthy addition to Filmora 12, enabling a feature known as Swift Script. Accessible within the main Filmora interface via plugin, Swift Script streamlines the writing process by tapping into ChatGPT's impressive generative AI. Videographers will be able to use the feature to effortlessly produce text for video scripts, captions, descriptions, and more. Wondershare CEO Tobee Wu referred to this in a recent press release as "a game changer for video editing."
"By integrating this plug-in into our software, we are providing our users with an innovative solution to improve their creative efficiency," said Wu. "Whether you are a business owner, creator, influencer, or professional videographer, Filmora plus ChatGPT boosts efficiency by generating text content without leaving the Filmora editing platform, streamlining the editing process and enhancing video content."
Intelligent Editing With Smart Cutout
In other video editors, removing unwanted elements or objects from a video is an incredibly time-intensive process that often requires going frame-by-frame. AI Smart Cutout completely sidesteps this problem. With a single click, users can automatically identify the outlines of each object within a video. Users can then easily select, modify, or remove those objects either entirely or for specific frames.
Filmora users also have four different ways to modify and preview their selection:
- Alpha Overlay: The background behind the cutout is displayed as the original image with the matting range fixed and shown in translucent blue.
- Transparency Grid: The background behind the cutout will display as a schematic diagram of a transparent grid.
- Transparency Black: The background behind the cutout is displayed in black.
- Toggle Alpha: The background behind the cutout will be displayed in black, with the area reserved for matting displayed in white.
- Toggle Alpha (Alpha Black and White Contrast Preview): After the matting is completed, the background will be displayed in black, and the area reserved for matting will be displayed in white
Seamless Synchronization with AI Audio Stretch
You're a videographer, not an audio engineer. Unfortunately, your profession frequently requires you to dabble in both disciplines. AI Audio Stretch represents another step towards a future where that's no longer the case.
Closely related to Filmora's Auto Beat Sync, AI Audio Stretch automatically rearranges and retimes audio tracks so they mesh with your video length. All it requires is a single click and drag to refine music to virtually any video duration and without any quality loss. For most, this will likely represent a welcome alternative to hours of cumbersome editing, cutting, and tweaking.
No More Background Interference, Courtesy of AI Audio Denoise
If you've ever recorded video anywhere that wasn’t a fully isolated professional sound booth, then you're likely no stranger to background noise. You may even have been forced to accept its presence in one of your videos on at least one occasion — after all, denoising would require time you simply don't have. That's where AI Audio Denoise comes in.
Combining multiple algorithms, this feature intelligently identifies and eliminates background noise and interference from your videos, resulting in crisper, cleaner sound with just a few clicks. You can choose any or all of three distinct noise reduction options, each of which can be refined according to your needs:
- AI Voice Enhancement
- Reverb Reduction
- Hiss Reduction
Empower your editing with Wondershare Filmora
Videography is, at the end of the day, a highly creative profession, and creativity should never be bogged down by mundane labor. This guiding philosophy represents the foundation of Filmora 12. Between ChatGPT integration and the new AI features, it's one of the smartest video editing platforms ever released — all in the interest of making things easier on video creators.
Wondershare Filmora is available for purchase starting at $49.99 per year via Wondershare. It is compatible with Windows PC, Mac, Android Phones, iPhone, iPad, and Android Tablets.
For more information or to stay up to date with product announcements, see the official Filmora Facebook page.
