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Chicago Sun-Times
Chicago Sun-Times
National
Eldon Ham

How William Wrigley Jr. brought soap, gum and Chicago baseball broadcasting together

Cubs owner William Wrigley Jr. Wrigley saw the potential for radio broadcasting of baseball games, sports historian Eldon Ham writes. (Sun-Times archives)

The Cubs game on April 14, 1925, a victory over the Pittsburgh Pirates, was the first major league game broadcast over Chicago radio. Big league baseball would become the most followed sport on radio, and it still is. One reason is that baseball’s deliberate pace allows the game’s best announcers to bond with their listeners, a flow that could be impeded by the new pitch clock’s faster pace.

Baseball broadcasters not only do great play by play, they also engage in baseball stories and homespun chat, painting word images that take audiences beyond the diamond to connect with sentimental memories. Chicago is blessed with a history of especially good broadcasters working Cubs and White Sox games, including today’s announcers.

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