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The Guardian - US
The Guardian - US
Sport
Oren Weisfeld

How will the liberal Masai Ujiri handle leading the ultraconservative Dallas Mavericks?

Masai Ujiri poses with Mavericks governor Patrick Dumont during his introductory press conference
Masai Ujiri poses with Mavericks governor Patrick Dumont during his introductory press conference.
Photograph: LM Otero/AP

On its face, the fit between Masai Ujiri and the Dallas Mavericks is perfect. “It’s almost like a match made in heaven,” Ujiri said after being introduced as the franchise’s president of basketball operations and alternate governor last week. “Every single one of us in this world is chosen for something special, and we just have to find it,” he added. “And I found basketball.”

Since he became the first African to run a major sports franchise in the United States as the general manager of the Denver Nuggets in 2010, Ujiri has accomplished everything. After winning Executive of the Year with the Nuggets in 2013, he moved to Toronto and inherited a Raptors franchise unsure of itself. The Raptors were the only NBA team outside the US – one centered in a city that hadn’t won anything since 1993 – and Ujiri had to convince Raptors fans to believe in themselves. He built one of the deepest and most international teams in the NBA after hitting on numerous draft picks and finally swapping franchise cornerstone DeMar DeRozan for pending free agent Kawhi Leonard in 2018.

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