London's National History Museum was the UK's most visited indoor attraction in 2021 and 2022. And visiting just got even better, as the museum's recently got a brand new visual identity, created by Marina Willer and her team at Pentagram along with Stuart Watson and Nomad.
The museum's mission is to turn visitors into advocates for the planet, and ultimately create a future where people and planet can thrive. The new brand aims to make this mission happen, with a digital first identity that engages visitors. "We summarised the role of the museum as: moving from passive catalogue to active catalyst," says Willer.
