It’s an exciting time to be working in 3D animation. In recent years, 3D films and shows have showcased a wider range of visual styles, including some completely different from anything we’ve seen in the past. 2D and 3D pipelines are merging; projects like Spider-Man: Into the Spider-Verse and more recently Arcane used 3D pipelines to achieve looks that evoke handmade, traditional art forms like comic books and painting while pushing them to new places that take full advantage of the medium of animation.
We took inspiration from these and other innovative shows and movies while defining the art direction for Should We Studio’s new animated series, Ada. Ada juggles two worlds she can't really keep separate: her dull reality as a library assistant, and the grand future she imagines for all humanity. Each episode explores how a different technology could shape the future, and contains two visually distinct worlds–the present and the imagined future.
