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The Guardian - UK
The Guardian - UK
Lifestyle
Genevieve Fox

How we let our babies down in 1974

Massacre of the innocents: ‘Squealers are wheeled about in “trendy prams” or sport “a prima donna’s wardrobe”.’
Massacre of the innocents: ‘Squealers are wheeled about in “trendy prams” or sport “a prima donna’s wardrobe”.’ Photograph: Jane Brown

UK parents, listen up: you’re letting your babies down. So warn husband-and-wife team Brian Jackson, director of the Child Minding Research and Development Unit, and child psychologist Sonia Jackson, writing in the Observer Magazine on 22 September 1974. They kick off a three-part series on child development with a stern rebuke: we are failing our little nippers in the ‘vital’ preschool years, a time ‘when so much of a child’s intellectual development is won or lost’.

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