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Manchester Evening News
Manchester Evening News
National
Ramazani Mwamba

How Vimto became a Ramadan tradition in the Middle East

It began from humble beginnings as a health tonic in Manchester - but now Vimto is a must-have during Ramadan in Middle Eastern households. Every year, shelves in the region are stacked with litres of the delicious cordial in countries like Saudi Arabia and the United Arab Emirates.

Back in 2018, it was reported that 52 million bottles of Vimto are sold each year in Saudi Arabia, with the brand also hugely popular in places like Kuwait and Dubai.

READ MORE: What is the meaning of halal and haram and what is the difference?

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