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Evening Standard

Business

Lucy Tobin

How Venetia Archer went from tracking Somali pirates to founding ‘beauty concierge’ app Ruuby

In the beginning, Archer had her idea but no tech knowhow.
(Picture: Venetia Archer)

It’s quite the career jump to go from working on Somalian piracy to Swedish massage, but that’s exactly what Venetia Archer did.

The 34-year-old spent a year living in Kenya and Somalia, working as a researcher into ship hijackings and ransom drops, before moving back to London and deciding to become a beauty tech entrepreneur.

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