Imagine this: you have decided to upgrade your TV to a bigger, widescreen model. It’s a big-ticket purchase, so you research online before visiting a store to look at and listen to the models you’ve shortlisted. But your store visit falls short of expectations. A combination of excessive waiting to speak to a store associate and a lack of product information in-store undermines your purchasing motivation, and you go elsewhere.
344
Rank on Fortune 500 Europe
