There’s a reason Donald Trump’s 2024 presidential campaign is working hard to evoke nostalgia: People who are nostalgic – meaning, people who long for America’s “good old days” – were more likely to vote for Republican candidates in the 2022 midterm elections, according to research I conducted along with collaborators Kirby Goidel and Paul Kellstedt.
The first day of the 2024 Republican National Convention kicked off with a nostalgic message from Virginia Gov. Glenn Youngkin imploring voters to back Trump and “make America the land of opportunity again.”
