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The Independent UK
The Independent UK
Business
Alice Kantor

How to write Google Ads for SMEs

Google Google Ads SME
Important elements to consider include headlines and calls to action - (iStock)

For many small and medium-sized businesses in the UK, Google Ads can be one of the fastest ways to attract new customers.

Whether the business is a local plumbing company, online retail shop, marketing agency or family-owned restaurant, appearing at the top of Google search results can put an SME in front of people actively looking for its goods.

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