And so it begins. For the first time this year, we're about to get a major phone launch – Samsung's annual refresh of its flagship phones.
We fully expect the Samsung Galaxy S24 series to be unveiled during a Samsung Galaxy Unpacked event to take place today, 17 January 2024, and you can watch it live below.
You can also follow all the action through our Galaxy Unpacked live blog which we're running all day, bringing you the latest news and rumours up to and through the presentation.
Here are all the details.
How to watch Samsung Galaxy Unpacked January 2024
The first Samsung Galaxy Unpacked of 2024 will take place in San Jose, California today, 17 January 2024.
You can watch it live right here on T3. The video can be found further up this page.
Alternatively, the event will also be livestreamed on Samsung.com, as well the Samsung Newsroom, and its YouTube channel.
What time does the Samsung Galaxy S24 launch start?
Samsung Galaxy Unpacked will kick off at 10am PT. That’s the local time zone over in California.
For the start time wherever you are in the world, check out the list below:
- US West Coast: 10:00 PT
- US East Coast: 13:00 ET
- UK: 18:00 GMT
- Central Europe: 19:00 CET
- India (New Delhi): 23:30 IST
- China (Beijing): 02:00 CST (18 January)
- Japan (Tokyo): 03:00 JST (18 January)
- South Korea (Seoul): 03:00 KST (18 January)
- Australia (Sydney): 05:00 AEDT (18 January)
What to expect
There's little doubt that Samsung will launch its latest family of flagship Android phones during this early Unpacked event.
The Samsung Galaxy S24, Samsung Galaxy S24+ and Samsung Galaxy S24 Ultra are as good as confirmed already. And we've seen so many rumours on each in recent times that there's not a whole lot Samsung could announce that's surprising.
For example, we pretty much know that the Galaxy S24 and its oversized Plus model will have a tweaked designed, with flat edges around each handset. And there will likely be some major improvements to the video capture properties of the Galaxy S24 Ultra.
However, Samsung will mainly focus on a new artificial intelligence system during the event, which it calls "Galaxy AI", so there should be plenty of extra details and features that could come as a surprise. It has released a teaser as part of the build up,
Samsung is also tipped to unveil its Galaxy Buds 3 and a couple of fitness tracking devices – including its first smart ring – so they will be worth looking out for too.
