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Kiplinger
Kiplinger
Business
Gillian Howell

How to Turn Wealthy Clients' Charitable Giving Into a Cohesive Plan

A financial adviser smiles as he talks with a couple in his office. .

Research shows that most high-net-worth (HNW) clients are already charitable. They donate to causes they care about, support organizations in their communities and often want philanthropy to play a meaningful role in their legacy.

Yet many lack a cohesive giving strategy that ties charitable giving to clearly defined objectives and integrates within their broader financial and estate plans. Bridging the gap between intention and strategy is where advisers can provide real, differentiated value.

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