Barbie, the iconic fashion doll launched by Mattel in 1959, has long been a beloved toy for generations of children. However, her exaggerated proportions and glamorous lifestyle have sparked plenty of debate over her influence on young girls.
Barbie dolls have been praised for promoting imaginative play and creativity. Through role-playing, children can explore different professions and relationships, encouraging cognitive and social development. Greta Gerwig’s recent box office blockbuster Barbie also shifted the needle and reinvented Barbie as a victim of patriarchy and a feminist hero and role model, sending Barbie and Ken baby names soaring. In recent years Mattel has been creating Barbies that 'represent inclusivity and diversity' and using real-life inspirational women as role models for Barbie.
