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Amazon (AMZN) has spent years teaching customers to expect one thing—if you want it, it should probably be at your door sooner rather than later. That obsession with speed is now moving into another gear. Amazon is reportedly laying the groundwork for Project Mercury, an ambitious expansion of its same-day delivery network that could reshape how the company handles the final leg of its massive U.S. fulfillment operation.
Amazon is considering increasing its same-day delivery hubs from roughly 85 today to more than 1,000 by 2031. The idea is to put fulfillment facilities much closer to customers and make faster delivery less of a premium feature and more of the everyday Amazon experience. By 2031, the company reportedly wants 80% of U.S. Prime subscribers to live within a 10-mile straight-line radius of a same-day facility, compared with the roughly 90-minute driving distance used by many current locations.
