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The Conversation
The Conversation
Andrea Caputo, Professor of Strategy & Negotiation, University of Lincoln

How to negotiate with Trump: forget principles and learn to speak the language of business

Joshua Sukoff/Shutterstock

In any negotiation, understanding your counterpart’s style is paramount. The Ukraine conflict, and especially the heated discussion between presidents Trump and Zelensky in the Oval Office recently, has revealed a critical disconnect between the two administrations.

Volodymyr Zelensky later called the fiery showdown with President Trump and vice-president J.D. Vance “regrettable” and wrote to Trump to say he was ready to negotiate. But the Ukrainian president and his European allies have approached talks from a principles-based position. In terms of negotiating style, this means they tend to emphasise multilateral mechanisms, such as collegial decision-making, long-term relationship-building and cultural sensitivity.

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