How to nail motion design on a multi-brand campaign

Illustration of a smartwatch with a tick in it.

Brands rarely operate alone anymore. Campaigns, platforms, events and partnerships increasingly require multiple brands, sub-brands or business units to show up together.

Sometimes it’s a parent brand and its ecosystem of products. Other times, it’s distinct brands collaborating within a shared environment. In every case, this means bringing together well-defined and fiercely guarded identities.